Meraki Consulting

Restaurant : Marketing With Product

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In this digital era where everyone wants to go viral, how exactly do you ensure that your brand is visible with a solid brand recall?

For an F&B brand it is imperative to stay connected to what they really do i.e. serve the best and the most delicious food possible.

However with the constant repetition of menus, a unique taste is something that’s lost in Modern day restaurants, forcing customers to distinguish restaurants mainly on the basis of their ” ambiance” and “service”.

So how exactly do you win the social media battle with your competitors and drive footfalls to the store?

You innovate. Create. Serve

Now food trends are fickle, and many a trend like rainbow foods, sweet potato toast, and extracted chlorophyll, have already ended up in the great gastronomic trend graveyard for good reason. So it’s not enough to just jump on the trend bandwagon.

You need to draw on current trends and innovate your own dishes and curate your own unique taste.

Now we can’t take away “ambiance” and “service” from the equation, but a strong signature dish or menu can work wonders to drive in footfall at your restaurant.

However, you do not just create a menu, you deploy all social media marketing hacks and tips to make it go viral and then you alongwith your menu become a TREND.

Why the focus on trend?

Because new or tasting menus will come and go. You may be serving your client the most exquisite menu however so is your competitor. Adding beetroot to hummus is not what will bring footfalls because let’s be honest – home cooks innovate better than most brands do these days.

So you need to create a product that hasn’t been thought of and leverage that to pull crowd to your stores.

With activated charcoal, freaky shakes and focus on health being 2017’s trends in F&B, especially on Social Media, we are telling you to think beyond this for 2018 and create a product that is unique, realistic and daringly bold. Because if it isn’t Instagram worthy, then is it even food? (Because it is 2018 and Social Media plays a highly significant role especially in urban cities like Delhi where live people a ‘social media’ based life).

Ever wondered how getting influencers onboard is tough for a new brand (because – charges), then why not just create a product that entices them to write about it. Now that’s the power of social media marketing. You build a robust business and then a robust social media strategy to become strong in yourself.

And watch as PRs, Content Aggregators and Influencers come to you.

Now, we aren’t chefs here but surely know what can stir up a storm in the food world and make your brand go viral. Always remember though, trends don’t stop and neither should you stop innovating.

Trend: Going Back to Your Flavour Roots

Food idea : Now Dal Chawal is a staple (and for us a perfect comfort food), how about whipping something Mexican with that? All it needs is right spices. Dal Chawal Tacos – anybody?

Bhaaji Stuffed Paav

Paav bhaaji is an evergreen favorite, but giving it a go-to spin makes your brand’s and the customer’s life easier. Gone are the days of Burgers on the go, your brand can start Pav Bhaji on the go trend. All you gotta do is scoop our the paav and stuff it with Bhaaji. #HassleFree #SocialMediaViral

Cronut

Already a favorite among Western Gourmets, this delicious marriage between a croissant and a doughnut is yet to make a strong mark in Indian Menus, but once introduced effectively is sure to leave an indelible one.

Serving chocolate as a starter (go dark)

Why just stick with the regulars as appetizers, when you can capitalize on the forever love of the world – Chocolate and whip out some delish starters using the dark one at your restaurant). Chef’s take note, please.

So, all in all, Meraki’s Wisdom Words to all brands out there are: Go Create The Trend. The Trend of Taste, The Trend Of Thrill.

And obviously, don’t forget to use the power of social media marketing to make it go viral. (because if it ain’t on social media, it doesn’t exist).

Your innovation could be exactly what influencers are looking for next.

Ready to think?

We help brands with that one idea that makes them go viral. Let’s talk: hello@meraki-consulting.com

  1. Feb 13,2019 3:59 pm - Reply

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